From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three colour palettes that draw from emerging global trends. The collection predicts the colours that will drive conversation and inspiration for the coming year, offering new perspectives on societal influences and their impact on colour and design trends.
The Sherwin-Williams Color Forecast team, led by Sue Wadden, director of colour marketing, identified 36 colours drawing from fashion, nature, pop culture and global design, to create the Colormix palettes Sincerity, Affinity and Connectivity.
The softest of the three palettes is influenced by “silence, Instagram, minimalism, hygge and normcore,” according to the company website. The hushed tones are aimed to blend to create peace and space.
“Less is more as we declutter and move possessions into the cloud. With the Sincerity palette, silence is no longer empty, but instead is rare and rich with possibility,” said Wadden. “Sincerity is about mindful living and creating an environment to disconnect and recharge. Soft, washed neutrals, greens and sanctuary pinks work together to create harmony.”
The loudest and most vibrant of the palettes is influenced by roaming, transculturalism, community, artisanal crafts and indigenous patterns with pops of color in Exuberant Pink and Indigo.
“We’re remapping our sense of community, landlocked cities are becoming global hubs of crafts and gastronomy,” said Wadden. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.”
A tech-inspired, heavily cool-tempered palette, this collection draws from California pop/youth culture, techies, virtual reality, productivity and environmentalism.
“In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals,” said Wadden. “Connectivity is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.”